Why is VR needed for product visualization?

How virtual reality can help work with 3D content

Why is VR needed for product visualization?

We have many ways to get to know the product: with the help of classic newspapers, booklets, regular advertising, television, but the most popular in recent years is the Internet. However, these ways of representing products are two-dimensional. The two-dimensional method does not allow you to get to know the structure of the product.

Pictures on your site are the same as the product on the store shelves. If a good product is boringly lying on gray shelves, it is not attractive to the buyer. It is not always possible to show your product the way you want. Various costs are required: time, money, special conditions, additional people, rent of premises or studio. And all in order to make a high-quality image for advertising your product. Have you ever wanted to buy a product just because of its bright and attractive wrapper?

Three-dimensional visualization is the same wrapper.

What does 3D Visualization of your product give you? The product is more likely to be noticed, and therefore more likely to be purchased.

Despite the fact that three-dimensional visualizations of goods have existed for a long time, until now, users sometimes confuse their varieties. There are 2 main types of such content: 360 photos and 3D visualization. The matter is further complicated by the fact that a 360 photo is sometimes called a 3D photo, that is, a term that means a completely different thing.

A 360 photo is the result of a panoramic photo of an object (product), which can only be rotated horizontally using an interactive player. It allows you to view the goods from all sides, while being a series of photographs that create the illusion of volume and three-dimensionality of the image. 3D visualization is a three-dimensional model of an object that is equipped with interactive features: it can not only be viewed from all sides, but also zoomed in and out, see additional text, control the functional moving parts of the model, obtain information about the purpose of buttons, connectors, etc.

3D visualization vs. 360 photo:

The main advantage of 360 photography is the relative ease and cost of creating them. To do this, alternate digital shooting of the object is used. However, it is important to understand that high quality 360 images require an increase in volume, and loading them on a product page almost always takes a long time. Thus, we can conclude that photography is more suitable for companies where economy is prioritized over content quality.

At the same time, this method guarantees the photographic accuracy of the display of the object. Some stores and marketplace sellers create a GIF file based on a randomly rotating 360 photo to simplify the work with content. Once it was quite an original and effective technique, today these gifs are already outdated.

Companies that prioritize quality should opt for 3D visualization, a technology that allows images to be obtained using computer graphics. Professional 3D artists are able to achieve amazing results, far surpassing photography in quality and appeal. A simple user will not distinguish between a render and a photo, while, in comparison with a photo, high-quality 3D visualization will always attract more attention from consumers. In some industries, photography is simply unable to solve the tasks assigned to it, in particular, this applies to large-sized goods and products of an expensive segment, such as furniture.

Visualization solves these problems to a large extent. The product inside the environment looks much more profitable. Thanks to 3D graphics, you can recreate the environment in which the product will be most attractive. For example, after seeing a picture of a kitchen at home, the buyer does not need to imagine how it will be in his home. This creates an emotional image, linked to the product. Emotional images are the most memorable.

Why is 3D rendering better than photos?

·      Better look

The photo does not allow to make significant changes to the product. When ordering 3D visualization, you can make any adjustments, both to the shape of the model and to the appearance of any component of your product, to make it look perfect.

·      Flexible Editing

Making edits in the case of a photo is very limited. If you don't like some reflection, flare, or even the whole composition, then this will mean the need to reshoot the entire material. By ordering 3D visualization, you will be able to make any changes at the development stage.

·      Any Scenes

3D visualization provides great opportunities in the development of image images and videos, allowing you to create any compositions and scenes for your product that would be either too expensive or impossible to recreate in a photo.

·      Attachment to the story

In case high-quality photos of the product in the environment of its use are needed, 360 photo shooting may require actors, a special room or special environment, an on-site photographer and complex organization of shooting. 3D rendering only needs composition references to create a realistic environment.

·      Possibility of development without a real sample

If for some reason it is impossible to provide a product sample for work, for example, the prototype is not ready yet, or the product is too large or located in a hard-to-reach place, you can recreate the product model according to diagrams and drawings, photos and other background papers. In addition, 3D visualization allows you to see how your product will look like already at the design development stage, before the actual production, and make timely changes to the product.

3D visualization can be used on web-platforms, in AR applications for mobile devices and in the virtual reality environment, on specialized VR headsets.

The most appropriate directions for 3D visualization:

·      Marketing: 3D reconstruction of goods and products;

·      Real Estate: Interior visualization, architectural visualization, 3D furniture visualization;

·      Art: Reconstruction of museums, nature reserves;

·      Science, industry: Equipment visualization, demonstration of production processes;

·      Trainings: 3D visualization of processes, 3D presentations;

·      Entertainment and gaming area: 3D movies, VR games;

·      And other.

Thus, 3D visualization can be an excellent tool for closing many urgent business problems.

If you have any questions about the article, we will be glad to answer any of your questions. Contact us via the contact form.

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