Development of VR/AR solutions for marketing
Virtual and augmented reality technologies are actively used in marketing and PR due to the limitless possibilities of creating and promoting 2D and 3D content. VR/AR stores are not fantasy, but reality.

What is the difference between VR and AR?

Virtual reality helps to immerse a person in a new digital reality. In virtual reality glasses, the user is surrounded by a virtual world and does not interact with the real world. Only individual devices can be called virtual glasses, not phones in a cardboard box. The cardboard VR headset is an outdated solution that is technologically unsuitable for permanent business use.

Augmented reality helps to add 2D or 3D objects to the real world. You can view such content using a smartphone, tablet or augmented reality glasses. Augmented reality glasses and virtual reality glasses are different devices. Augmented reality glasses display content on the lens in a way that matches the real world. Smartphones remain the most popular solution for using AR.
Possibilities of using AR for marketing
AR filters
Avatars
Mascots
Product visualization
Remote fitting
Product catalogs
Games
Hints and tips
Possibilities of using VR for marketing
Product visualization
Games
Product presentation
Virtual simulation
Virtual tours
Virtual showroom

How AR works

Mobile app (iOS and Android)
Developing mobile app with the augmented reality content. The app will be available for download in the App Store and Google Play.
Browser
Launching AR effects through the browser of a mobile phone. Access to AR via QR code or direct link.
AR glasses
Launching augmented reality through an app installed in AR glasses.

How is a AR project cost formed?

Implementation variant
Quantity of 2D/3D graphics
Animation and 3D effects
Content management system

How VR works

Wireless VR headset
VR glasses as a stand-alone solution without sensors or a computer.
VR headset with wires
VR glasses with a wired connection to powerful computer to use its computing power for the app.
Hand control without controllers
For most VR apps you need to use controllers, but modern headsets allow to create apps with hand control.

How is a VR project cost formed?

Detailing of 3D graphics
Quantity of 2D/3D graphics
Animation and effects
Content management system

Examples of AR projects

AR filters for instagram
Augmented reality masks in the brand's corporate style.
AR Brand mascot
Using a well-known brand mascot to communicate with the audience in augmented reality. You can apply the talisman as an AR effect, or as a character in the game that you can play with.
AR calendar for partners
One of the most popular ways to use augmented reality is to create corporate merchandise with various objects, characters or videos.
Product presentation at the exhibition
AR also helps to show products that are not always possible to bring to an exhibition or to a client's office.

Examples of VR projects

Visualization of the company's factories
Ability to show remote production facilities of the company using virtual reality with the mode of walking and exploring the enterprise.
VR game about company
You can tell about your company, products, values and team through the game, in virtual reality it is much more interesting due to full immersion.
Virtual showroom
Shopping in a virtual salon is no longer a fantasy, now it is the future. Users can enter on their own through their VR glasses or a regular computer.
New product presentation
Sometimes all the features of your product cannot be shown live. Virtual reality is ideal for this, to give a presentation in simulation mode without risking the health and reputation of the brand.

Effectiveness of VR Learning*

*Based on PwC report. Research shows that VR is more effective than classical learning tools for memorizing material.
More
24%
increase in sales efficiency due to visualization.
30%
increase in sales speed when using VR.
10%
increase in the number of negotiations when using this technology.
75%
better information absorption because of the emotional experience that VR provides.

FAQ

How to use AR for marketing?
Augmented reality is most popular in social networks or as a standalone application for smartphones. Augmented reality glasses are mainly used in industry. The most popular application of AR is the creation of Instagram masks, AR mascots and hints, games for clients.
How to use VR for marketing?
Virtual reality provides almost limitless opportunities for creativity and marketing applications. The most popular application of VR for marketing is virtual showrooms, presentation of goods and services, corporate games.
How much does a VR app cost when developing from scratch?
The exact cost of the application is determined only on the basis of the requirements specification. We will be able to tell you the approximate price of the project after receiving a completed project brief from you.
What determines the cost of a project in a development from scratch?
The final cost of the project depends on a large number of factors, first of all, the amount of content in the application is of great importance. The quality and quantity of computer graphics (3D models), their animations, scripts and sound effects also influence. For an accurate estimate of the cost of the project, a detailed terms of reference indicating all the elements of the course is required, of course, we will help you prepare it.
Where can I find examples of your work?
You can see them in cases or in our blog.
How long does it take to develop a VR app from scratch?
Application development time depends on its complexity. The minimum term for developing a VR application is 1 calendar month. We recommend that you start using ready-made solutions, such applications can be launched in 15 minutes.

Development of the project

Step 1
You leave a request on our website.
Step 2
We discuss the project and draw up a brief.
Step 3
We prepare the concept of the project and agree on the terms of reference.
Step 4
We launch the project and work in stages.
Step 5
We test and make changes if necessary.
Step 6
We publish project and start using.

Our achievements

Over 150 VR/AR projects completed
Over 50,000 people have experienced VR with our solutions.
All of our projects were completed on time
Certified Vive Developer
Developed a VR learning platform
Launched the world's first 5G VR learning app

Our work rules

Clear terms
No surprises, clear and understandable workflows for all
Step by step
We do not make a mess at work, everything is according to plan
Always on time
We never missed deadlines in our projects
Always ready to chat
We are interested in all your questions and are ready to discuss any idea

Blog

Watch more
The best VR glasses for business in 2022
Read more
Why is VR needed for product visualization?
Read more
History of virtual reality
Read more
Learn more
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